How to Add a Product to TikTok Shop: A Complete Walkthrough for Sellers

Sep 14, 2024

As a business owner, leveraging TikTok Shop's e-commerce capabilities can significantly boost sales and expand your customer reach. To get started, you need to add your products to the TikTok Shop platform. In this walkthrough, we'll guide you through the step-by-step process.

Prerequisites

Before adding products:

  1. TikTok Business Account: Ensure you have a TikTok Business Account.

  2. TikTok Shop Approval: Apply for and receive approval for TikTok Shop.

  3. Commerce Manager Access: Access TikTok's Commerce Manager.

Adding Products to TikTok Shop

Method 1: Manual Upload

  1. Access Commerce Manager: Go to TikTok's Commerce Manager.

  2. Select "Product Catalog": Click on "Product Catalog" and then "Add Product."

  3. Enter Product Details: Fill in product information:

    • Product name

    • Description

    • Price

    • Images

    • SKU

  4. Set Product Category: Choose a relevant category.

  5. Save Product: Confirm and save.

Method 2: Bulk Upload via CSV

  1. Prepare CSV File: Download TikTok's product template CSV file.

  2. Fill in Product Information: Complete product details in the CSV file.

  3. Upload CSV: In Commerce Manager, select "Product Catalog" and "Bulk Upload."

  4. Confirm Upload: Verify upload success.

Method 3: Integrating with E-commerce Platforms

  1. Connect E-commerce Platform: Link your Shopify, WooCommerce, or BigCommerce account to TikTok.

  2. Sync Products: Automatically sync products from your e-commerce platform.

Product Requirements

  1. High-Quality Images: Minimum 300 x 300 pixels.

  2. Accurate Product Information: Ensure details match your e-commerce platform.

  3. Compliance with TikTok Policies: Adhere to community guidelines and commerce policies.

Tips and Best Practices

  1. Optimize Product Titles: Use relevant keywords.

  2. Use Compelling Product Descriptions: Highlight key features.

  3. Regularly Update Product Information: Maintain accuracy.

Troubleshooting

  1. Product Rejection: Check for policy compliance and data accuracy.

  2. Upload Issues: Verify CSV file format or contact support.

By following these steps and ensuring compliance with TikTok's requirements, you'll successfully add products to TikTok Shop and unlock new sales channels for your business. Start now and grow your customer base!