TikTok Ads vs. Facebook Ads: Which Platform Delivers Better ROI?

Sep 10, 2024

When it comes to social media advertising, two platforms dominate the conversation: TikTok and Facebook. Both offer robust advertising capabilities, but which one delivers better ROI? Let's dive into a comparison of TikTok and Facebook ads, analyzing cost, audience engagement, and ROI.

Cost

  • TikTok: Generally lower costs, with an average CPC (cost per click) of $0.10-$0.30

  • Facebook: Average CPC ranges from $0.70-$1.50

Audience Engagement

  • TikTok: Higher engagement rates, with users spending an average of 52 minutes per day on the app

  • Facebook: Users spend an average of 38 minutes per day on the platform

ROI

  • TikTok: Delivers an average ROI of 150%-200% for e-commerce businesses

  • Facebook: Average ROI ranges from 100%-150%

Targeting Capabilities

  • TikTok: Offers targeting options based on hashtags, interests, and behaviors

  • Facebook: Provides robust targeting options, including demographics, interests, and behaviors

Ad Format

  • TikTok: Short-form, visually-appealing videos and images

  • Facebook: Variety of ad formats, including image, video, carousel, and collection ads

Conclusion

TikTok ads offer lower costs, higher engagement rates, and a higher ROI compared to Facebook ads. However, Facebook's robust targeting capabilities and variety of ad formats make it a strong contender. Ultimately, the choice between TikTok and Facebook ads depends on your business goals, target audience, and ad creative. At Gala, we integrate with both ads manager platforms, so you don’t have to choose - we can find the best performers for you on tiktok and facebook.