Top Types of TikTok Ads: Which Format Is Right for Your Campaign?

Sep 4, 2024

TikTok has taken the world by storm, with over a billion active users and a vast array of advertising options. But with so many choices, it can be overwhelming to decide which ad format is best for your campaign. In this post, we'll break down the top 5 types of TikTok ads, their benefits, and use cases, to help you make an informed decision.

1. In-Feed Ads

In-feed ads are the most common type of TikTok ad. They appear in users' "For You" pages, blending seamlessly into their scrolling experience. These ads can be up to 60 seconds long and include features like CTAs, carousels, and website links. In-feed ads are ideal for:

  • Driving traffic to your website

  • Increasing app downloads

  • Boosting sales and conversions

2. Branded Effects

Branded effects allow users to interact with your brand through custom filters, stickers, and effects. These ads are perfect for increasing brand awareness and engagement. Branded effects can be used to:

  • Create immersive brand experiences

  • Encourage user-generated content

  • Drive engagement and interactions

3. TopView

TopView ads appear at the top of the "For You" page, offering maximum visibility and impact. These ads can be up to 60 seconds long and include features like CTAs and website links. TopView ads are ideal for:

  • Building brand awareness

  • Driving website traffic

  • Reaching a wider audience

4. Shopping Ads

Shopping ads allow users to purchase products directly from your ad, making them ideal for e-commerce businesses looking to drive sales. Shopping ads can be used to:

  • Drive sales and conversions

  • Increase product visibility

  • Streamline the customer journey

Choosing the Right Ad Format

When selecting a TikTok ad format, consider your campaign goals and target audience:

  • Awareness: TopView, Branded Effects, Branded Hashtag Challenges

  • Engagement: Branded Hashtag Challenges, In-Feed Ads, Branded Effects

  • Sales: Shopping Ads, In-Feed Ads

  • App Downloads: In-Feed Ads

Tips and Best Practices

  • Use high-quality visuals and engaging content

  • Optimize for mobile devices

  • Utilize CTAs and website links

  • Monitor and adjust your ad performance regularly

TikTok's diverse ad formats offer something for every business goal and target audience. By understanding the strengths of each format, you can create a TikTok ad campaign that drives real results. Experiment with different formats to find what works best for your brand, and use Gala to optimize and adjust your ads regularly to maximize performance.