Why we stopped building the next Netflix to fix video ads

Hi 👋

We’re Jake, Pip and Tanmay, and we’re the founders of Gala. And this is the story of why we stopped building the next Netflix to instead fix video ads.

Way back in 2020, Tanmay was deep into a lockdown in Sydney, and couldn’t find anything good to watch. He was having a hard time keeping track of what his friends had recommended to him, and which of those shows were on which streaming platforms.

After a dinner with Jake, they decided to work together, building an app called Qwokka, which would replace your streaming services with one app (remember cable?)

Throughout the hard process of building and launching our own app, we discovered that video ads were broken and needed to be fixed. They are expensive and time consuming to produce, it takes ages to learn if the creative asset is performing well, and then you need to reproduce the asset when it fatigues, or if it isn’t performing.

We decided to stop building our Netflix killer and fix our video ad problem instead. We joined up with Pip, who is an expert on video ads, coming from TikTok’s Creative Lab, and we never looked back.

Now, we’re in the ads game - optimizing and testing your video ads to make sure you have the lowest possible cost per click and the highest possible return on ad spend.

Want to learn how Gala can help you scale your business? Get in touch with us!